SMS Campaign Calendar

On New Year’s Day, it’s essential to launch SMS campaigns to wish your customers a prosperous year ahead. This strengthens the customer relationship, demonstrates your commitment, and fosters brand loyalty. It’s an effective way to kick off the year by building a sense of closeness with your clientele.

Winter Sales (January 7th – February 3rd)

The winter sales are a highly anticipated period when you can clear your end-of-year stock and drive sales. By informing customers about the current special offers, you’ll capture consumers’ attention with the goal of maximizing your sales and visibility.

Autumn/Winter Fashion Week (January 20th – 25th)

Autumn/Winter Fashion Week is a major opportunity to draw attention to your brand in the world of fashion. This event can help you announce special offers, invite customers to runway shows, or promote your new seasonal collection through SMS campaigns.

Candlemas (February 2nd)

Candlemas is a beloved culinary tradition and an ideal occasion to promote your crêpes or kitchen utensils with special offers. By putting yourself in the spotlight during this celebration, you’ll increase your visibility and strengthen your bond with customers.

Mardi Gras (February 17th)

Mardi Gras offers a festive tradition that you can celebrate with SMS campaigns, offering discounts, promotions, or specific products to encourage sales. This way, you can attract new customers to your store through these appealing offers.

Grandmothers’ Day (March 1st)

Grandmothers’ Day is the perfect time to remind your audience of how important their grandmothers are, while also increasing your store’s visibility. By offering special deals or heartfelt messages, you’ll strengthen your bond with customers.

Spring (March 20th)

Spring is the time to maximize your brand’s visibility and capture your audience’s attention during this blossoming season. By announcing seasonal offers or events, you create excitement around this time of renewal.

Easter (April 5th)

Easter is a time of joy and sharing, making it an important occasion for SMS campaigns. By offering special deals on chocolate eggs, Easter gifts, or decorations, you can tap into the excitement of the holiday to boost your sales.

Spring French Days (April 30th – May 7th)

The Spring French Days offer a major opportunity for SMS marketing campaigns. By announcing exclusive deals or discounts on seasonal products, you’ll drive sales and strengthen consumer interest.

Labour Day (May 1st)

Labour Day is a key opportunity for SMS campaigns. By offering special discounts or promotions during this holiday dedicated to work and relaxation, you’ll encourage customers to celebrate by making purchases.

World Environment Day (June 5th)

World Environment Day is a key opportunity to mobilize your audience for green causes and inspire positive change. By sharing eco-responsible messages and actions for the planet, you’ll reinforce your brand image while demonstrating your environmental commitment.

Father’s Day (June 21st)

Father’s Day is an opportunity to show your support for dads through dedicated SMS campaigns. By offering special gifts and deals, you’ll capture customers’ attention and strengthen your audience’s interest.

Tour de France (July 4th – 26th)

The Tour de France is a shared cultural moment where it can be beneficial to organise race-related events or engage the public with competitions and special offers. By creating this kind of engagement during this sporting event, you’ll captivate your audience and gain visibility.

Bastille Day (July 14th)

Bastille Day celebrates our country’s identity, making it the perfect opportunity to highlight authentically French products. By offering deals on French heritage and products, you’ll capture the attention of a French audience.

World Humanitarian Aid Day (August 19th)

World Humanitarian Aid Day is a key opportunity to raise awareness and mobilise support for a worthy cause. By highlighting your charitable initiatives and appealing to people’s generosity, you’ll boost the visibility of your cause and encourage donations for essential humanitarian efforts.

Back to School (September 1st)

Back to school is often a very important period for both parents and pupils alike. By providing relevant and essential information for parents and students, you’ll help them prepare well for the new school year.

Autumn French Days (September 24th – 30th)

The Autumn French Days is a highly attractive shopping event and a major opportunity for SMS campaigns. By offering exceptional promotions, you can significantly boost your sales.

Grandparents’ Day (October 4)

Grandparents’ Day is an opportunity to celebrate these important figures in our lives, while also strengthening your relationship with your customers. Sending personalized text messages with special offers or heartfelt messages can reinforce these bonds.

Halloween (October 31st)

Halloween is a fun and festive time. By sending text messages with special offers on costumes, decorations, or treats, you can boost sales thanks to the excitement surrounding the event.

All Saints’ Day (November 1st)

All Saints’ Day is a time of commemoration where you can connect with your audience through promotional offers on products or services related to this period, such as flowers or funeral decorations.

Black Week (November 27 – November 30)

Black Week is a week of exceptional discounts, and it’s essential to inform your customers about these limited-time offers. By creating a sense of opportunity, you can generate sales quickly and effectively during this short period.

Green Friday (November 27th)

Green Friday allows you to demonstrate your commitment to the planet and motivate your customers to take action with environmentally friendly offers. Inform your audience about your sustainable products to encourage them to make eco-responsible purchases.

Cyber Monday (November 30)

Cyber ​​Monday marks the last opportunity of the year for exceptional deals. Let your customers know this is their final chance to take advantage of massive discounts to create a sense of urgency and excitement to boost your sales.

Saint Nicholas (December 6)

Saint Nicholas Day is the perfect opportunity to spread generosity and solidarity by focusing on social responsibility. Encourage your customers to participate in charitable activities or make donations through SMS campaigns promoting community initiatives or projects.

Christmas (December 24-25)

Christmas is a time for warmth, sharing, and joy. Wish your customers happy holidays and inform them of any potential closures. By showing your presence during the holidays, you will strengthen your relationships with your customers during this special time.

New Year’s Eve (December 31st)

New Year’s Eve celebrates the arrival of the new year, so it’s the perfect opportunity to help your customers have a wonderful evening by wishing them a happy new year or informing them about special promotions for the festivities. This will create a positive connection with them and help you end the year on a high note.

Here are the sources that helped us create this page

School holiday dates (vacance-scolaire.fr)
Sales dates (service-public.fr)
Public holidays (jour-ferie.info)