RCS Campaign Use RCS chat to communicate interactively with your recipients What is RCS? Rich Communication Services (RCS) represents the significant evolution of traditional SMS and MMS, offering a rich and interactive messaging experience. Designed to compete with popular instant messaging applications such as WhatsApp, iMessage and Facebook Messenger, RCS chat aims to elevate the native messaging capabilities of smartphones, particularly on Android. As a standardized messaging protocol, it enables the sending and receiving of messages containing rich media content, such as images, videos, GIFs, cards, and much more. Natively integrated into Google Messages on Android, RCS messages offer advanced features such as typing indicators, read receipts and even conversational commerce capabilities for more dynamic and engaging interactions. With the growing adoption of RCS by mobile operators and businesses, it represents the future of text-based communication, offering a scalable and enriched alternative to traditional SMS. Launch your RCS campaigns The benefits of RCS campaigns RCS chat incorporates additional features allowing you to send images, videos, and links directly to a smartphone. To date, 83% of smartphones are compatible with this new message format. For now, it can be used as a complement to Premium SMS. Thanks to our API, easily integrate RCS into your existing applications to automate and optimize your RCS campaigns. RCS vs. SMS: A Comparison RCS vs SMS Comparison Features RCS SMS Content Type Text, images, videos, GIFs, PDFs, links, carousels, etc. Text (160 characters) and embedded links Interactivity Clickable buttons, suggested replies, chat None Rich Features Video calls, voice messaging, location sharing, calendar events None User Experience Visual interface similar to messaging apps Simple, linear interface Availability 80%+ coverage in France (mainly Android) Universal (100% of mobile phones) Sender Authentication Yes (logo, business name, verification badge) Custom sender ID (without verification) Character Limit No limit 160 characters Multimedia Support Yes (images, videos, audio, maps, etc.) No Call-to-Action Buttons Yes (call, book, buy, etc.) None Chatbots & Conversational Journeys Yes (chatbots, personalized workflows) None Delivery & Read Receipts Yes (delivery, read, and click tracking) Delivery receipts and click tracking (with embedded links) Device Compatibility Mainly Android (fallback solution for iOS) All mobile phones Security & Anti-Phishing High (Google/carrier authentication) Low (phishing risk) Integration with Other Tools Easy (APIs, CRM, e-commerce, customer support) SMS API available Analytics & Performance Tracking Advanced (open, click, reply, and conversion rates) Delivery, click, and reply rates (when enabled) Cost Starting from €0.06 Starting from €0.049 RCS marketing campaign pricing Discover our two pricing options for your RCS campaigns, tailored to your communication needs: RCS Pricing Basic RCS Allows you to send a single RCS message at a time: image, video, PDF, rich link, or carousel. This format is ideal for delivering visual and interactive media content. €0.06 / RCS Minimum order of €20 Conversational RCS Enables the creation of interactive journeys with predefined replies and RCS messages. The conversation evolves based on the user's choices and remains active for 24 hours. €0.12 / RCS Minimum order of €20 Request RCS activationRCS solutions comparison RCS service features Company identity authentication Through authentication, the company obtains a profile highlighting its brand image (logo, website, email address, phone number, description, etc.). This strengthens customer trust. Conversational features An innovative messaging system for your customers offering more conversational features such as carousels, predefined replies, calls to action, chat, adding events to the calendar, rich cards, etc… Adding multimedia content such as images, videos, audios, maps, documents, location sharing, gifs, etc… allowing for more impactful campaigns. Customizable communication It is possible to write a text message like the Premium SMS but by adding a layout (title, bold, color, etc…) adapted to your target audience and your company. Detailed statistics Access real-time statistics such as delivery receipts, click-through rates and unsubscribe rates, to better adjust your RCS campaigns. No character limit Unlike SMS, which can only contain 160 characters, RCS doesn’t really have limits, although it’s recommended not to send texts that are too long. Message adaptation The message adapts to the form of a traditional SMS if the recipient’s device does not support the RCS message, so that your campaigns always reach their destination. Integration via the RCS API SMS Partner provides its RCS API compatible with many programming languages such as PHP, NodeJS, Curl and CSHARP for easy integration. Do you want to send your first RCS campaign? Test RCS marketing Authentication Rich Card Scenarios Carousel Rich Link When your business is authenticated, it means that your information has been verified either by Google or by a mobile carrier. This verification gives you access to a detailed business profile where you can display your logo, company description, contact number, email address, and much more. Within the messaging app, a verification badge appears in the top-right corner, letting users know that your business has been verified by Google or the carrier. This certification provides an additional layer of trust and legitimacy for your communications. When you send your first RCS message, the conversation starts with a branded header featuring your logo, verification badge, and business description. This professional presentation reinforces your company's credibility from the very first interaction. RCS enables more engaging communication through the use of Rich Cards. First, you can enhance your messages with multimedia content such as images, videos, audio files, and more, adding greater value to your communications. You can also structure your text content with titles and formatted sections for improved readability and a clearer presentation. Finally, Rich Cards support action buttons for web links or suggested replies, creating a more interactive and personalized experience for your recipients. With predefined reply options, you can build interactive journeys for your recipients, delivering more targeted content and sharing information more effectively. This feature allows you to create conversational flows that guide users through a personalized experience based on their responses and preferences. Whether for personalized marketing campaigns or enhanced customer support, predefined scenarios help create more engaging and relevant conversations with your audience. With RCS, you can create carousels to showcase your products or services in a dynamic and visually engaging format. By combining carousels with predefined scenarios, you can further personalize your communications by tailoring recommendations to your recipients' needs and preferences. This creates a more interactive and relevant user experience. Whether you're highlighting a product range, promoting special offers, or guiding customers through a purchase journey, carousels are an effective way to enrich your RCS conversations and drive engagement. With RCS, adding links to your messages becomes more engaging and effective. Whenever you include a link, a preview featuring an image and the page title is automatically generated. This rich presentation makes links more attractive, easier to understand, and helps build trust with your recipients. Questions about RCS campaigns What are the technical prerequisites for sending an RCS campaign with SMS Partner?To send an RCS campaign, you need: • An SMS Partner account activated for RCS. • Company authentication (verification by Google or a mobile operator) to benefit from a company profile (logo, description, etc.). • A contact list with valid phone numbers (international format recommended). • Suitable content (images, videos, structured text) to take advantage of RCS features. • API integration (if you want to automate sending from your existing tools). What are the steps to create an RCS campaign?Creating an RCS campaign involves several key steps: Create an RCS agent: Register as an official sender to securely display your logo, name, and brand identity. Define the format and content: Choose between a simple message (image, video, link) or a conversational scenario (carousels, call-to-action buttons, predefined responses). Design the interactive journey: Use a visual editor to create custom dialogues (e.g., chatbot, customer journey). Test and validation: Check the display on different devices and fix any bugs. Schedule the send: Plan the delivery according to your target audience’s preferences (date, time, time zone). Track performance: Analyze the statistics (open rates, clicks, responses) to optimize your future campaigns. How to choose your RCS provider ?The range of options is constantly expanding as RCS grows in France and around the world. Choosing the right RCS provider can seem complicated, but we recommend starting by making a list of your required features, campaign types, and target audiences. Then, simply compare leading RCS solutions, request demos, and discuss your needs with the teams to select the offer that best suits your requirements. What are the best uses for RCS campaigns? Product launch: Send an interactive carousel with product images, a demo video, and a “Buy Now” button. Targeted promotions: Promote a limited-time offer with an attractive visual and a direct link to your online store. Service notifications: Confirm an order with a visual cart summary and a “Track my delivery” button. Loyalty campaigns: Send a personalized message with an exclusive promo code and a “Redeem my gift” button. Events: Announce a private sale with a teaser video and a “Book my time slot” button. What are the benefits of the RCS for businesses?Businesses can send multimedia messages (images, videos, carousels, call-to-action buttons) to capture attention and engage their customers more effectively than with traditional SMS. Through conversational scenarios and chatbots, RCS enables personalized interactions and the automation of certain processes, thus improving the customer experience. Official sender authentication enhances message credibility, while advanced tracking tools (open rates, click-through rates, conversions) help measure and optimize campaign performance. Finally, RCS integrates seamlessly with the Messages app on smartphones, providing a modern solution without requiring any additional downloads. How does the RCS authentication process work?Authentication is required to ensure the reliability of your messages: Verification by Google or carriers: Your business is validated to display a complete profile (logo, description, contact information). Verification badge: A certification icon appears in the Messages app, reassuring recipients. Business profile: Your information (website, email, phone number) is visible from the first message, building trust. Security: This process reduces the risk of identity theft and phishing. Our articles about RCS Messagerie RCSWhat are the advantages of RCS over traditional SMS?SMS has long been the go-to solution for quick, efficient communication between businesses and customers. But as consumer expectations and technology evolve, a new solution is making its mark: RCS (Rich Communication Services). More than just a novelty, RCS transforms mobile communication into a rich, interactive, and personalized experience. Why should businesses adopt RCS? What […] Messagerie RCSHow to Choose the Right RCS Provider?RCS is gradually making its way into French messaging apps, even though it hasn’t yet fully replaced traditional SMS for everyone. It does, however, offer far richer possibilities: interactive messages, carousels, images, videos, action buttons, and even read receipts. But to make the most of it, you need to choose the right RCS provider! Between […] Comparatif SMSMessagerie RCSThe 12 Best RCS Providers in 2026In 2026, RCS is establishing itself as the revolution in mobile messaging. Traditional SMS is a thing of the past: rich, interactive, and secure messages are now delivered directly within smartphones’ native messaging apps. With features worthy of the best chat apps (carousels, action buttons, HD images, read receipts), RCS chat transforms every send into […] Messagerie RCSHow to enable RCS messaging?RCS is gradually replacing traditional SMS on smartphones. With it, gone are the days of messages limited to 160 characters or compressed photos: say hello to enriched exchanges, with read receipts, reactions, HD file sharing, and more. Yet many users don’t realize their smartphone already supports this technology, or simply don’t know how to enable […] Messagerie RCSRCS vs WhatsApp: Which Channel Should You Choose for Your Messaging Strategy?More and more businesses are integrating instant messaging into their customer strategy, whether for prospecting or retention. When it comes to RCS and WhatsApp, the choice isn’t straightforward. Both solutions support rich messaging, but their strengths, costs, and use cases differ radically. So which one should you adopt to maximize your ROI, engagement, and flexibility? […] Messagerie RCSRCS: 10 Concrete Use Cases to Boost Your Marketing Strategy in 2026RCS is no longer optional — it’s a powerful lever for businesses that want to go beyond the limitations of SMS. With open rates exceeding 90% and interactive features (buttons, images, carousels, scenarios), it helps you streamline processes, increase engagement, and reduce support costs. Discover 10 tried-and-tested use cases for integrating RCS into your strategy, […] Try RCS chat now! Request your account setup now on our RCS route! Ask for activation See API RCS
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