SMS marketing: reach your customers in real time

SMS marketing is a direct communication strategy that uses text messages to instantly reach your customers and prospects. Unlike emails or social media, SMS doesn’t go through filters or algorithms: it lands directly on your recipients’ phones, with a record open rate of 95% and near-immediate readership (80% of SMS messages are read within 3 minutes of receipt).

Why is SMS marketing so powerful?

✅ Instant delivery: Your messages are delivered and read in real time, making it the ideal tool for urgent promotions, reminders, or alerts.

✅ Personalization: You can tailor each message based on your customers’ data (name, purchase history, location, etc.), strengthening engagement and loyalty.

✅ Simplicity: No advanced technical skills required. With SMS Partner, create and send your campaigns in just a few clicks from an intuitive interface.

✅ Measurability: Track your campaign performance in real time (delivery rate, clicks, conversions) and optimize your SMS strategies.

For your complementary email marketing needs, discover our site Mail Partner.

Creating an SMS marketing campaign with SMS Partner is simple, fast, and intuitive. Follow these steps to maximize the impact of your messages and achieve your marketing goals in just a few clicks.

Step 1: Define your objectives

Before you begin, determine the main objective of your SMS campaign. This could be promoting a special offer, such as a sale or flash sale, building customer loyalty through personalized messages, re-engaging prospects who abandoned their shopping carts, or sending important information like order confirmations or event reminders. A clear objective will allow you to tailor the tone, content, and timing of your campaign for maximum effectiveness.

Step 2: Import and segment your contacts

Import your contact database from an Excel or CSV file directly into your SMS Partner dashboard. Our import tool allows you to quickly and easily add your contacts.

Once your contacts are imported, segment your audience based on relevant criteria such as age, location, purchase history, or behavior (e.g., inactive or loyal customers). This segmentation will allow you to send personalized and targeted messages, increasing your conversion rates while reducing unnecessary costs.

Step 3: Craft a compelling message

Your message should be clear, concise, and engaging. Start with an attention-grabbing headline, such as “[First Name], an exclusive offer awaits you!” Then, highlight the main benefit of your message, for example, “20% off your next order.”

Don’t forget to include a clear call to action, such as a short link or a promo code: “Click here: [link].” To boost engagement, use dynamic fields to personalize the message with your customers’ first or last names.

Stay within the 160-character limit for a standard SMS, or use RCS if you want to send longer, richer messages.

Step 4: Schedule your send

Choose the ideal time to send your SMS advertising campaign to maximize its impact. You can opt for immediate sending if your promotion is urgent, such as a flash sale, or schedule a delayed send to reach your customers when they are most receptive, generally between 12 pm and 2 pm or 5 pm and 7 pm on weekdays.

If you are targeting an international audience, remember to adjust the sending time according to time zones to avoid disturbing your customers during their sleep.

Step 5: Track Performance

Once your campaign is ready, launch it with a single click from your SMS Partner dashboard. Monitor real-time statistics to measure its effectiveness: delivery rate, click-through rate on your links, response and unsubscribe (STOP) management, and conversions generated.

Use these results to optimize your future campaigns: test different messages (tone, offer, CTA), refine your segmentation to better target your customers, and adjust the timing (day and time of sending).