19 Examples of Rich SMS

Looking for examples of rich SMS in action? In this article, you’ll find several rich SMS examples. The question comes up with every campaign: should you include a link in your SMS?

The answer is YES! In most cases, it will improve the recipient’s experience.

Rich SMS greatly enhances a standard text message by allowing recipients to interact with it. Rich SMS can be a standard informational message or an SMS marketing campaign.

In this article, discover 6 examples of rich SMS implementation in campaigns, as well as 13 landing page examples created with Toodiz.

Rich SMS example for a restaurant:

Planet SUSHI: launch of a major contest

Planet Sushi ran an SMS campaign for the launch of a major contest. One negative point to note is that the SMS sender name is a short number (3 60 07). Additionally, the link has no tracker to identify clicks generated and/or redirect to a dedicated page. A link to the website’s homepage is not very relevant for this type of campaign.

Campanile: special offer, a complimentary cocktail

This campaign is built around a special Christmas offer. Unlike Planet Sushi, the Campanile restaurant chain sent its campaign following the recommended best practices for SMS Marketing, which include:

1. Implementation of an SMS opt-out (Stop SMS),
2. Insertion of a tracker in the link to analyze campaign performance;
3. Customization of the sender name “Campanile”.

Rich SMS example for a mail-order retailer

La Redoute: product promotion campaign

For Christmas, La Redoute launched special promotional campaigns via SMS. The mail-order retailer chose to combine best practices. Indeed, the campaigns sent include: a customized sender name and the implementation of SMS Stop. It’s a shame there is no short URL and redirect that could point to a dedicated promotions page…

Rich SMS example in the entertainment/events industry

Paris Opera: special youth offer

This SMS campaign targets young people with an offer for Puccini’s opera La Bohème. It is once again worth noting the absence of a sender name, which is a missed opportunity given the Paris Opera’s brand recognition. The SMS does not include a tracker on the link, but does provide a reservation number.

Rich SMS example in customer relations

SFR: Implementation of a survey

This campaign aims to send a questionnaire via rich SMS. The link directs mobile users to a survey provided by SFR. Once again, we can note the absence of a sender name in this campaign (which is particularly surprising for a mobile operator).

SMS example for a taxi company:

Taxis Bleus: launch of a mobile app

An excellent campaign by Taxis Bleus for the launch of their mobile app. Sending informational SMS messages to encourage smartphone users to download an app can yield very strong results when targeting a quality database. However, the one drawback of this campaign is the absence of a link redirecting users to an app download page.

Toodiz: the free mobile landing page builder for your rich SMS campaigns

Toodiz is the perfect tool for creating your mobile landing pages or catalogs! The platform is free and easy to use, and its many customization options will satisfy all types of users. Using the solution, you can create your own mobile landing pages that will enhance your recipients’ experience. Check out the 13 examples below:

1. For Valentine’s Day

Design a floral landing page for Valentine’s Day and share all your best deals with lovebirds:

2. For Black Friday

Go for a sleek design for Black Friday and showcase your products in your landing page:

3. For the Christmas holidays

Celebrate Christmas in style with a festive landing page decorated in the colors of the season….

4. To celebrate a birthday

Create a campaign for your contact’s birthday and include call-to-action buttons to encourage your recipient to buy or place an order:

5. To extend a welcome

Strengthen your brand image with a welcome landing page and build customer loyalty with this personal message:

6. To send an appointment reminder

Avoid no-shows with a landing page reminding customers of their appointment and your contact details so they can reach you quickly if something comes up:

7. To book an appointment

Make it easy for customers to book appointments with a dedicated landing page that walks them through the booking process and displays your address:

8. To showcase a menu

Add photos to your product descriptions and illustrate your menu to encourage customers to visit you:

9. For a promotional campaign

Let your customers know about a discount on a product or a special offer through your landing page, and complement the message with images to encourage your SMS campaign recipients to place an order:

10. For a one-off event

Drive traffic to your site and boost your visibility with a one-time event such as a contest, where all the necessary information will be detailed in your landing page:

11. For an invitation

Grow your community or retain your existing customers by inviting them to a special event (company anniversary, new store opening…). Don’t forget to include the address and your contact details:

12. For a recruitment platform

Promote your job-focused platform with a landing page and tailor your content to your recipient’s profile using tabs such as “pricing”, “process”, “video” and “partners”:

13. To launch a career as a freelance professional

Highlight your skills and achievements with Toodiz and give potential collaborators a glimpse of your talent through a landing page:

Access the Toodiz solution by clicking on this link.

Feel free to share your experience by leaving a comment on this article. If you’d like to learn more about rich SMS.

On the same topic, be sure to read our article: “Why and how to send a rich SMS campaign?”