6 ideas for using SMS in your chocolate shop

Whether it’s children or parents, everyone loves chocolate. We enjoy it for its anti-stress and antioxidant properties, or simply out of pure indulgence. There’s always a good reason to savour chocolate, which means there’s always an opportunity for chocolatiers to communicate with their customers. In this article, we offer 6 ideas for using SMS in chocolate shops.

Did you know that in 2022, the average French person consumed 8.8 kilograms of chocolate in a single year? (according to a study by statista)

How to use SMS in your chocolate shop?

1- Keep your customers informed about what’s new at your chocolate shop!

By sending an SMS, you can be sure to reach as many customers as possible, since SMS has an open rate of 95%! There are several opportunities for chocolatiers to send an SMS to their customers. You can invite them to discover the current promotional offers in your chocolate shop, inform them about new product arrivals, or let them know about an upcoming contest. Do you have too much chocolate left over after a holiday? Let your customers know they can come in and take advantage of the special offers currently available in your shop.

2- Grow your prospect base.

Looking to acquire new customers and expand your contact list? On SMS Partner, you can rent databases and filter them according to your chosen segmentation criteria. Whether you’re targeting high-income households, couples with children, or retirees, access reliable databases and maximise the effectiveness of your campaigns. You can find all available criteria on our website. SMS Database Rental – Enrich Your Campaigns!

3- Make the most of the holidays to promote your chocolate shop.

What better occasion than the holidays to enjoy chocolate? During festive periods such as Valentine’s Day, Christmas, or Easter, chocolate sales increase and it becomes essential for chocolatiers to showcase their products. Easter is just around the corner and you want to communicate with your customers easily and quickly? Go for SMS! Feel free to check out our article on the 7 best practices for your SMS campaigns to create impactful campaigns. Get ahead for other events too by preparing your upcoming campaigns in your SMS Partner dashboard. And to never miss an occasion, you can check out our campaign calendar.

4- Celebrate your customers’ birthdays!

Show your customers that their favourite chocolatier is thinking of them by sending a birthday SMS! You’ll give them a sense of importance while strengthening your brand image. Mobile phones are used constantly — take advantage of this to stand out from your competitors and send a personalised message to your customers. You can, for example, include their first name or a personalised offer based on their recent purchases. By choosing SMS, you combine a 95% read rate with a low cost.

5- Schedule your SMS sends!

With SMS Partner, you can easily schedule your SMS sends for any date of your choice. To do so, you’ll first need to import your database. Thanks to scheduled sending, you can send informational messages to your customers. Send order reminder SMS messages, delivery tracking updates, or share your opening and closing hours. You could, for example, use scheduled SMS to let your customers know that your chocolate shop will be open on Easter Sunday. This makes it easy to drive more footfall to your store on this crucial day for chocolate sales.

6- Use your voice to communicate!

Do you prefer communicating with your customers directly by voice? Use our Voice Partner solution! Adopt a warm and enthusiastic tone to entice people to visit your chocolate shop. Your most loyal customers will recognise your voice and feel reassured. Our platform gives you the option to leave voicemail messages, send voice SMS, or create voice scenarios. All that’s left is to choose your favourite option!

You now have several suggestions for using SMS as a communication tool in your chocolate shop. Start creating SMS campaigns tailored to your needs in just a few clicks today.

SMS ideas for chocolatiers

Here are a few SMS examples you can easily copy for your campaigns:

Make the most of the holidays to promote your chocolates. Remind your customers to come to you for these special occasions:

“?Add a sweet touch to your celebrations with our chocolates! Whether you prefer dark, white, or milk chocolate, there’s something for every taste. Treat yourself!?STOP 36XXX”

What better occasion than Easter to eat chocolate? Bring your customers into your chocolate shop with an SMS:

“Happy Easter! Come and discover our special collection and delight young and old alike on this indulgent day! STOP 36XXX”

Everyone loves knowing someone is thinking of them. Send a birthday SMS to your customers to show them you care:

“HAPPY BIRTHDAY! We’re giving you 30% off your next purchase when you show this SMS in store. Treat yourself to something chocolatey! STOP 36XXX”

“Happy Birthday [Client Name] ?-20% off today in store or on our website ptnr.fr/1htNjC. STOP 36XXX“

Want to boost sales of certain products? Send your customers an SMS to let them know about current promotions:

“?Exclusive offer: -15% off our gift boxes this weekend! Give the gift of chocolatey happiness to your loved ones. Hurry, limited quantities available!⏳STOP 36XXX”

After running a contest, announce the results by SMS:

“Congratulations! You’ve won a VIP tasting experience at our chocolate shop! Come in store to enjoy this delicious experience. STOP 36XXX”