Législation SMS

Have you just received a worrying text message about your Compte Personnel de Formation (CPF)? “Your balance is about to expire,” “Your account has been blocked,” “Click here to resolve your situation”… These messages, seemingly harmless, actually conceal increasingly sophisticated scam attempts. Their goal? To steal your training credits, your personal data, or trick you into paying for non-existent services.

Starting March 1, 2026, the rules of the game are changing for SMS marketing professionals. The af2m (Association française pour le développement des services et usages multimédias multi opérateurs) is publishing a new version of its 2024 Business Messaging Charter. The goal: to strengthen trust, combat fraud, and clarify the responsibilities of each stakeholder. So concretely, what does this mean?

Sending marketing SMS messages requires compliance with certain rules established by legislation and by carriers. These rules involve respecting specific sending days for your SMS messages as well as specific time slots, including the “SMS Stop“ to allow recipients to unsubscribe, and finally adhering to the principle of “Validated Opt-in”: recipients must have given their consent to be contacted. Here is what you need to know about the legislation governing SMS marketing campaigns.

Numerous laws govern the use of marketing SMS (also known as promotional SMS). The SMS Stop allows recipients to unsubscribe from the database in which they are registered. It is designed in particular to protect consumers against the risk of spam.

On the SMS Partner platform, this feature is free and added by default to every account. However, it can be disabled when justified. It is important to note that including a Stop option is mandatory for marketing messages.