How to Run a Successful SMS Campaign with Number List Rental?

Renting a contact database of mobile phone numbers for sending advertising SMS messages is an increasingly common practice. Many professionals, regardless of their company size, use it to promote their business. But how does it work? And what kind of return can you expect?

What are the main objectives of a contact database rental?

The two main objectives we can identify are:

• Acquiring new customers who don’t know you yet, selected according to specific criteria
• Enriching your number database with qualified recipients and making up for your lack of numbers

How to choose the numbers to rent for your SMS campaign?

To run a successful SMS marketing campaign when renting a number database, you need to reach your target prospects. To do this, numerous criteria are available to select a panel of recipients likely to be interested in your products/services. The available criteria are as follows:

• Age and gender of your targets (example: males between 18 and 25)
• Postal codes or department of residence (example: 75009; 75008; Seine-et-Marne)
• Socio-Professional Category (SPC+ / SPC-)

Some examples of SMS targeting:

For a hair salon:

• Women aged 35 to 45
• Postal codes around the salon
• SPC+

For a sports club:

• Men/Women between 20 and 35
• Postal codes around the club
• SPC- / SPC +

To request an SMS database: see our SMS rental page

To learn more about rental: read our FAQ – number database rental

What are the rules to follow for a campaign with rented numbers?

Rules to follow when sending:

– Write a short and impactful message: SMS messages benefit from a 95% read rate; however, it is essential to create compelling content in order to convince your recipients
– Offer a promotion: including a promotion or special offer is recommended to improve the impact of the message. Making the promotion available upon presentation of the SMS allows you to track the results of the campaign. A simple and useful tip for measuring your campaign’s return! (Check out our article where we listed SMS campaign ideas)
– Include an SMS opt-out: this is one of the legal requirements for all advertising SMS messages sent
– Choose the right time: depending on the time or day of your campaign, results can vary greatly (see our article on the best times to run a marketing campaign)

Do you still have questions about this type of campaign? Contact us to discuss it and find the solution that suits you. Our API will allow you to integrate our services directly into your website or the software you use!