What Is the Best Time of the Week to Send a Marketing SMS?

You regularly send Pro SMS campaigns and are wondering what the best time is to send your message? Many factors can influence the results of your campaign (recipient type, weather, etc.). In this article, let’s take a look at how to choose the right moment for your SMS Marketing campaign!

Key Considerations Before Sending Your Campaign

The best time to send a marketing SMS can vary depending on your target audience, your industry, and the time of year. However, there are a few general guidelines you can follow:

1. Avoid sleeping hours: Avoid sending your SMS campaign early in the morning or late at night, as this can disturb recipients and harm your brand image. As a reminder, sending SMS messages is prohibited before 8 a.m. and after 9:30 p.m.

2. Avoid working hours: Also avoid sending marketing SMS messages during normal working hours, as people are often busy and may not have the time or attention needed to read your message.

3. Choose weekdays: Weekdays such as Tuesday, Wednesday, or Thursday are generally considered the best times to send marketing SMS messages. Monday can be avoided as people are often busy organizing their work week. Friday may be less effective as people tend to be distracted in anticipation of the weekend. The 2026 version of the Business Messaging Charter from af2m now allows SMS to be sent on Sundays and public holidays, but we recommend avoiding these days where possible to prevent placing too much commercial pressure on consumers.

4. Know your audience: Take into account the habits and preferences of your target audience. For example, if you are targeting busy professionals, you might consider sending marketing SMS messages during their lunch break.

5. Test and analyze: It is important to run tests and analyze the results to determine which timing works best for your audience. You can split your recipient list into different groups and send SMS messages at different times of the day, then evaluate response rates and conversions to determine which timing is most effective.

Keep in mind that these recommendations are general, and it is essential to understand the specific behaviors and preferences of your target audience in order to optimize your Premium SMS campaigns.

Key Time Slots to Test to Make the Right Choice

Here are a few key moments to keep in mind when launching your first sending tests:

The 3 key days: Tuesday, Wednesday, and Thursday (Saturday can also be tried depending on the recipient type).

The time slots: midday and late afternoon.

The must-have tip: if the weather is not great and Mother Nature decides to bring some rain or worse… that’s the perfect time to run a campaign! (If in doubt, we recommend checking Météo France).