Email Marketing VS SMS Marketing, what results can you expect?

Email and SMS marketing have become ubiquitous in the communications landscape thanks to their excellent results. As essential communication tools that are both fast and cost-effective, businesses have countless uses for them. Whether for prospecting or customer retention, email and SMS are excellent ways to communicate with your clients and prospects. So what are the key differences between these two communication channels? Discover our analysis of these two marketing techniques based on the essential criteria for effective communication!

Email Marketing, a historically widely used communication channel…

As the most traditional communication channel, Email Marketing has the advantage of offering infinite content personalization. Images, videos, audio files, and links allow you to go further in communicating your brand’s message.

However, email faces one major obstacle: spam filters. Indeed, on average more than 50% of promotional emails are filtered as SPAM, which significantly reduces the readership of email marketing campaigns.

As for the open rate, only 20% of Marketing Emails sent will be opened, and this typically happens an average of 90 minutes after the email is received. Email browsing habits can also be a barrier to reading your Marketing Emails. In fact, without access to a computer, only 28% of users check their emails on the go.

SMS Marketing, the advantages and disadvantages of a highly popular communication tool

Increasingly used by businesses, SMS Marketing aims to get closer to your targets and customers by reaching them at the heart of their daily lives, on their mobile phones.

However, unlike email, the personalization options for SMS are limited. Within 160 characters, you need to optimize your message to achieve maximum impact on your prospects and customers. That said, options do exist to enrich your SMS Marketing campaigns, including Rich SMS. This technique allows you to include a link in each message of your SMS Marketing campaign.

On average, a person will check their mobile phone 150 times a day. This channel is therefore the most popular and most effective for delivering relevant communications. With an open rate of 95% and an average read time of 4 minutes, SMS Marketing is the ideal tool for immediate communication. It will drive responses from your recipients in a very short time frame, provided your message is impactful and well crafted.

Responsible SMS is also the least polluting channel, generating just 0.014g of CO2 emissions compared to emails which can produce up to 4g without attachments.

? Worried about launching your first SMS campaign? Download our free Notion checklist to discover all the best practices before sending your campaigns!

Choose between the two tools, or combine them?

Despite its 160-character limit, SMS Marketing’s delivery, open, and read rates are unmatched, making it the communication tool offering the greatest guarantees today. Smartphones are omnipresent in the market, delivering tangible results for businesses that use SMS Marketing.

Nevertheless, Email Marketing remains a valuable tool aimed at a more professional audience. Its capacity for more creative and customizable content places greater emphasis on visuals.

By combining Email and SMS marketing, you give your business an effective communication strategy whose results will quickly speak for themselves. You will be able to prospect your targets, trigger actions, and build customer loyalty all at once. Check out our selection of email marketing training courses to improve your campaigns.