SMS Partner vs Sarbacane: the comparison

When looking for a professional SMS sending platform, you quickly realize one thing: on paper, everyone offers “SMS sending.” In reality, the differences come down to features, flexibility, and day-to-day usability. Sometimes it’s also a matter of feel! Either way, in this comparison, we put two platforms head to head: SMS Partner and Sarbacane. We give you a clear picture of the differences between the two tools, without empty promises or unnecessary jargon.

Overview of the SMS tools

SMS Partner

SMS Partner is a French platform specializing in professional SMS sending, designed to meet the needs of businesses looking for a reliable, secure, and high-performing solution. All its servers are 100% French, and the SMS platform has held the Privacy Protection Pact label since 2023, ensuring optimal data protection and strict GDPR compliance. SMS Partner has established itself as a trusted provider for SMS campaigns, whether for alerts, promotions, or transactional notifications.

The platform stands out for its advanced features and its SMS-focused approach: message personalization, instant or scheduled sending, delivery receipts, SMS STOP management, and number blacklisting. It also supports RCS chat sending, virtual number creation, and HLR verification to keep your contact lists up to date. With its API and SMPP connection, integration with your applications and software is straightforward.

SMS Partner is committed to simplicity and transparency: no commitment, no hidden fees, and packs suited to every budget, with 20 free SMS credits upon registration. The platform also offers complementary tools, such as SMS electronic signatures and SMS payments, to address specific needs. With responsive customer support and real-time campaign tracking, SMS Partner delivers a complete, secure, and efficient solution for all your SMS communications.

Sarbacane

Sarbacane is a French platform that offers a comprehensive solution for managing your marketing campaigns, including email marketing, automation, landing pages, and SMS sending. Its integrated approach allows businesses of all sizes to centralize their activities. Thorough onboarding support and a wealth of available resources make getting started easy, while GDPR compliance and optimal deliverability provide reassurance about send quality.

For SMS campaigns, Sarbacane offers solid features: contact segmentation, message personalization, and real-time performance tracking. Whether for promotions, reminders, or transactional notifications, the tool enables targeted and effective SMS sending, with straightforward API integration.

Beyond its features, Sarbacane stands out for its responsive customer support and 100% European servers, ensuring data security. The platform is well regarded for its user-friendly interface and its support offering.

Comparison table: SMS Partner or Sarbacane?

Features	SMS Partner	Sarbacane
SMS campaign sending
Web platform
Scheduled sending
Message personalization
Database rental
Number verification – HLR
SMS API (HTTP / REST)
SMPP connection
SMS receiving
Message templates
AI-assisted SMS writing
Campaign statistics
International sending	+220 countries	On request
Virtual numbers
OTP SMS
SMS survey
Mail to SMS
RCS chat
Price per SMS	€0.049 excl. VAT	Subscription*

*More information under “Pricing”.

Platform interfaces

SMS Partner interface

SMS Partner offers a clean and intuitive interface, designed to simplify the management of your SMS campaigns. The dashboard, accessible right after login, provides a summary view of your credit balance, sending history, and visual statistics to analyze campaign performance. On the left, a side menu groups all the essential features: credit purchasing, contact list management, SMS campaign creation, outbox and inbox, detailed statistics, and even virtual number management.

Key buttons such as “Create a campaign”, “Import contacts”, and “Buy a pack” are prominently displayed, making the platform easy to use even for less experienced users. The interface also allows you to schedule sends and unlock additional countries for international sending, all from a single screen.

SMS Partner also integrates advanced features directly accessible from the top menu, such as the SMS API, the Mail2SMS service, RCS registration, and more. These options complement an already feature-rich platform, providing a complete solution to manage all your SMS communications efficiently and securely.

Sarbacane interface

The Sarbacane “Campaigns” interface is designed to simplify the creation and management of email and SMS campaigns. The dashboard is clean and intuitive, with clear options to get started quickly: “Create a new campaign” or “Generate templates” from ready-to-use templates. This makes the tool accessible even to beginners.

The “Recent” section displays the latest campaigns with visual previews for quick access to ongoing work. This makes it easy to pick up a campaign where you left off or draw inspiration from it to create a new one. On the right, personalized suggestions help you get to grips with the platform, along with useful resources.

Whether you’re configuring campaigns, checking statistics, or managing contact lists, everything is organized for a smooth experience.

Pricing

SMS Partner pricing

SMS Partner offers SMS packs with no commitment or subscription, with transparent pricing: in France, each SMS costs €0.049, which works out to less than €10 for 200 messages. Prices vary by destination, such as €0.08 for Belgium or €0.03 for Portugal. The platform covers more than 220 countries, making it a suitable solution for international sending. To let you try the service, 20 free SMS credits are included upon registration. Another advantage: SMS credits never expire.

Sarbacane pricing

Sarbacane offers flexible pricing, with tailored plans based on sending volume and desired features. Entry-level pricing starts at €69 per month for the basic plan, including up to 60,000 marketing emails or 6,000 SMS. For higher volumes, prices scale up: for example, €129/month for 120,000 transactional emails, 60,000 marketing emails, AND 6,000 SMS. It is possible to add additional SMS credits if needed. The platform offers a 30-day free trial to explore all the features, though note that only 10 SMS credits are included.

Key takeaways for SMS Partner

• A platform 100% dedicated to professional SMS sending, with international coverage in more than 220 countries.
• French servers and a Privacy Protection Pact certification since 2023, ensuring data security and compliance.
• Transparent and affordable pricing, with credits that never expire and 20 free SMS upon registration.
• Advanced features including HLR verification, automatic SMS STOP management, AI-assisted writing, SMS surveys, RCS chat, and Mail to SMS.
• SMS and RCS APIs for easy integration with your business tools, with modules compatible with many CRMs and CMSs.

Key takeaways for Sarbacane

• An all-in-one platform, with email marketing, SMS, automation, landing pages, and prospecting.
• A wealth of resources (tutorials, webinars) and responsive customer support.
• Subscription-only pricing, above market rates but for a multichannel solution.
• European servers for enhanced data protection.
• Advanced marketing features such as automation, segmentation, and prospecting, but with limited SMS-specific focus.

Sarbacane is an interesting platform if you have many different marketing activities to manage and prefer a tool that centralizes everything. However, its cost is somewhat high for small and medium-sized businesses, and it is more focused on email than SMS. If you don’t need to send marketing emails, we recommend turning to a dedicated SMS platform like SMS Partner, which offers advanced features for SMS marketing. Prepaid SMS packs make the solution more flexible compared to a monthly subscription with automatic renewal on top of that.

Check out our other SMS platform comparisons:
SMS Mode
Spot Hit
SMSFactor
AllmySMS
OVH SMS
Twilio
Brevo
Klaviyo
Octopush
HexaSMS
Vonage