Why Use Bulk SMS Sending? Bulk SMS sending is used by businesses as part of their communication strategy. This method involves sending messages to a large number of recipients. It allows you to reach your audience and deliver commercial offers or news directly to their mobile phones. The Benefits of Bulk SMS Sending What is it used for? Sending bulk SMS allows you to broadcast a personalized message to a very large number of customers or prospects. Here are some key pro SMS statistics worth knowing: 95% read rate 80% read rate within 3 minutes of sending Still have doubts about the impact of SMS as a communication channel? Sending SMS messages to each customer one by one would be an extremely time-consuming task. That’s why using a professional SMS service is a real asset. By uploading a database into an interface, you can send your message to all the people you want to target in just a few clicks. Your campaign will take no more than 5 minutes. How to carry out your bulk sends? Many solutions exist for sending messages quickly when you have a large database. On average, our platform can send at a speed of 60 SMS per second. This average is calculated across all of our platform’s sending features, namely: Online SMS Platform SMS API Mail to SMS SMPP Routing SMS Module (Prestashop, Zapier, …) and based on sends carried out in France using Premium SMS. Examples of bulk SMS use cases – Birthday SMS Campaigns To build customer loyalty and stay top of mind, celebrating your customers’ birthdays is always a great campaign to run. In addition to this message, you can include a link to redeem a discount. – Transactional Messages When new customers register on your website, receiving a welcome message is always a nice touch. – Commercial / Marketing Offers When you launch commercial offers or introduce new products and services, keep your customers informed by sending bulk SMS campaigns. – Event Messages When organizing events, you can communicate effectively by running bulk SMS campaigns. This will help increase the number of attendees at your event. Send a reminder a few days beforehand to maximize attendance! – SMS Alerts If you’ve read the open rate statistics at the top of this article, you’ll easily understand why SMS is used for communicating storm or flood alerts. The fast delivery and high read rate of this channel make it an undeniable asset. KPIs to Analyze for Your Bulk SMS Sends Open Rate The message open rate will tell you how many people have seen your message. Read Rate The read rate will tell you how many people have actually read your SMS. Conversion Rate The conversion rate will tell you how many people clicked on the link in your SMS and visited your website. Still Have Doubts About Using Bulk SMS? We’ve compiled a selection of influencer feedback on the topic below: An insightful testimonial from Axel Brudermann, who explains in this video how his bulk SMS campaign achieved a 10x ROAS. The fundamentals of SMS marketing, covered in this excellent video by Alexandre Roth. If English is no barrier for you, discover 3 SMS hacks from the GrowthHackers.