Why send an SMS campaign during the sales?

Are you a business professional hesitating to launch a major communication campaign to promote your offers during the sales period? Here are a few reasons that will convince you that a PRO SMS campaign is the best way to communicate during the sales.

How does SMS help you communicate more effectively during the sales?

SMS is a communication channel that has been around for a long time and offers multiple advantages for an advertising campaign. So, during this exceptional period, don’t hesitate to send SMS campaigns to directly inform your customers about the promotions available in your store!

1- SMS is almost always read!

SMS is a short message (fewer than 160 characters), and has a 95% read rate. With SMS marketing, you ensure that your message is actually read by your target audience. Other communication channels do not offer a sufficient reading guarantee (mailing, advertising displays, and others). Indeed, thanks to its high read rate, SMS outperforms direct mail (around 75%) and far surpasses email (between 10 and 30% depending on various studies).

2- SMS helps you stand out from the competition

The SMS channel is still underused in France by businesses, who tend to rely on more traditional communication channels. However, its usage continues to grow year after year (on average, every week, French people receive 1.7 marketing SMS messages!).

3- SMS is reliable and easy to set up

SMS is a very accessible communication channel and can be used by any business. Whether you’re an e-commerce retailer or a physical store, professionals have different needs, but all will achieve a positive return with SMS, particularly thanks to its content personalisation feature. Furthermore, INSEE estimates the recall rate of a received SMS at 60%, which, compared to competing channels, proves to be a significant advantage. Your customers won’t be forgetting your offers anytime soon!

To increase the impact of your message, include a link in your campaign to enhance the user experience, for example:

• You have a physical store – Send an SMS offering a discount or a gift upon simple presentation of the SMS! You will significantly increase your foot traffic.
• You have a website – Send an SMS containing a promotional code, along with a direct link to the site. With Rich SMS, you can easily include a URL to your website or to a dedicated offers page. Our tool Toodiz allows you to create personalised landing pages to offer unique content for your customers.

The advantage of an SMS marketing campaign

Every SMS marketing campaign delivers a significant return on investment, a major advantage over a traditional advertising campaign. It is easy to calculate, since SMS has a relatively low cost and gives you the ability to evaluate the response rate of your campaigns. Knowing the performance of any advertising campaign is essential, whether to save money or to assess its effectiveness.

Winter sales 2025 dates

Winter sales 2025: from Wednesday, January 8 to February 4

Summer sales 2025 dates

Summer sales 2025: from Wednesday, June 25 to Tuesday, July 22

Stand out from traditional communication campaigns during the sales

If you’re still not convinced by the advantages offered by an SMS campaign, here are some additional benefits of using SMS as part of a communication campaign during the sales period:

1- Consumer overexposure:

During the sales, consumers are overexposed to advertising. Mailings, displays, letters, brochures — every method is used to get a message across. This overexposure makes audiences less attentive to communication campaigns. By communicating via SMS, your message will on the one hand be accessible at any time and anywhere. On the other hand, it allows you to capture your recipients’ attention more easily than with a poster displayed in the street.

2- The commonplace nature of offers:

The majority of your competitors will not try to stand out and will use standard communication to promote their new collection. That is why it is important to differentiate yourself from traditional communication by adopting an original and impactful approach! In your SMS messages, you can include several variables to personalise them and add a more personal touch. This improves your customer relationship and gives your customer a sense of exclusivity.

3- Reaching your targets with precision:

You need to reach a potential customer through the right communication channel. Your activity defines how you will position yourself in front of your target audience: an e-commerce retailer does not run the same communication campaigns as a physical store. Contact list rental also allows you to grow your mailing list and segment your prospects with precision. Several criteria are available: age, gender, city, postal code, socio-professional categories, etc.

Responsible SMS is the solution to all these challenges. It allows you to address your target audience directly and gives you the ability to create a unique message for each customer.