Why Customize Your SMS Sender Name?

Do you regularly run SMS campaigns and wonder whether or not you should customize the sender name displayed by the carrier when sending your campaign?

5 Reasons to Customize Your SMS Campaign Sender Name

On SMS Partner, you can change the sender name of your campaigns in just a few clicks. In this article, we’ll walk you through the benefits of such customization.

Reasons to customize your sender name for an SMS campaign

1. Your brand will be immediately visible to your message recipients, significantly boosting your brand image;
2. You will reassure your customers and improve the open rate of your SMS messages throughout the entire campaign;
3. You will avoid displaying a numeric and impersonal sender name (e.g., 36XXX). A short-code sender can hurt your image and reduce the impact of your campaign;
4. You won’t give your recipients the option to reply, helping you avoid responses that can be complex to manage (however, depending on the nature of your campaign, it may be worth allowing recipients to reply to your SMS);
5. There are no additional costs. Customization is free and unlimited on SMS Partner.

Technical requirements to follow when customizing the name

There are certain technical requirements to follow for customizing the sender name of your SMS messages:

• Character count limited to 11 (this rule is imposed by carriers)
• Avoid spaces in the displayed name (some carriers remove them, so you cannot be sure they will appear)
• No special characters (this rule is imposed by carriers)

It is important to note that customization can be implemented both on the platform and through the API available on SMS Partner.

Setting up a custom sender name is quick and easy. Moreover, it helps you improve the impact of the campaigns you send from the platform. Yet many companies fail to customize this setting (related article: 6 examples of SMS campaigns) where we can see that companies such as Planet Sushi, the Paris Opera, and even SFR don’t take the time to customize this parameter in their campaigns.

Now that you’ve read this article, are you convinced — and will you customize your sender name for your next campaign?

Take it a step further by customizing your SMS platform with SMS Partner’s white label solution.