SMS Routing: What Criteria Should You Check Before Getting Started?

Are you looking to implement an SMS routing solution? There are a few criteria to keep in mind before you get started! The Short Message System supports several different routing methods. We explain how to use them in this article!

How Do You Choose Your Router?

Setting up a routing solution requires meeting a number of criteria.

In terms of how it works:

Depending on your use case, the availability of a platform or an SMS API is an important point to check. An SMS sending software or mail to SMS solution may also be worth considering in certain specific cases. In many situations, a business looking to send SMS messages is required to go through a specialized SMS provider.

Messages can be sent from databases (Excel), as well as via an API.

Uses of SMS Routing

There are several ways to use SMS routing. It can be used to send personalized commercial offers (marketing) to your customers, remind them of an event taking place in a specific geographic area, or celebrate occasions such as the New Year or a birthday. You can also send transactional messages or SMS alerts in a more informational context.

SMS routing offers several advantages:

• The ability to create personalized messages by incorporating variables
• A very high read rate (close to 100%)
• Precise targeting
• A lower cost than other communication channels (see also: Email vs SMS)

Important: setting up an SMPP connection is recommended for large-scale, high-volume SMS routing.

What KPIs Should You Track?

SMS providers allow you to monitor the deliverability rate of your messages. However, they cannot provide you with the read rate. That said, it is possible to include a link to your website or app within your SMS to drive sales and attract traffic. Clicks are among the most valuable KPIs to analyze for several reasons:

• If click rates are high, you can infer that your message had an impact on your recipients
• If you want to re-engage them as part of a specific campaign targeting clickers and non-clickers.

Additional Information on SMS Routing

To learn more about bulk SMS sending:

It allows you to reach your entire target database in record time. The read rate for SMS messages is 95%, which helps ensure your message is actually seen. Furthermore, SMS routing is one of the most cost-effective communication methods available.

To drive customers to your website, partnering with an SMS provider is one of the best approaches! It helps grow traffic to your site across your contact databases. For example, at SMS Partner, we support our clients in setting up their campaigns at the lowest possible cost.