SMS Survey: How and Why Should You Use It?

Today, we are seeing more and more new survey solutions emerge. Among these solutions, the SMS survey allows you to send several SMS messages in sequence and receive answers to the questions asked.

Why Send an SMS Survey?

SMS surveys have several advantages. First of all, they allow you to quickly collect useful information from your customers. SMS can reach a wide audience in a short amount of time, with a response rate that is often higher than traditional survey methods.

Gathering essential information from your customers will help you better understand their needs and expectations. This way, you can adjust your strategy accordingly and increase customer satisfaction.

Examples of SMS Survey Use Cases

• After a purchase: evaluate your customers’ satisfaction using a rating system.
• You’re organizing an event: choose the best time slot for your customers by offering them several dates.
• You want to improve your services: survey your customers to find out what would improve their satisfaction by choosing the open-ended response format.

How to Send an SMS Survey?

Before you can create your SMS survey, you need to import your contact database. To do so, check out our dedicated tutorial here.

Once your database has been imported, you need to write your questions — there is no limit to the number of questions. However, be mindful of the total cost of your survey. You can then configure the desired response format (multiple choice, rating, open-ended).

Once your survey has been created, all that’s left to do is activate it and schedule its delivery.

You can also watch our video tutorial in which we walk you through creating your SMS survey on SMS Partner.

SMS Surveys: Two Solutions

Several solutions are available for setting up an SMS survey. Here are the main differences:

Static survey: a static survey includes a series of questions that are sent out progressively as responses are received. No customization of the questions is possible.

• Messages sent via Premium SMS
• Questions are defined in advance and cannot be customized during the survey

Dynamic survey: a dynamic survey personalizes the questions asked based on the responses received from previously asked questions.

• Messages sent via Premium SMS
• Questions are personalized based on the responses received

At the end of the survey, a report is generated and allows you to highlight the key takeaways from your campaign.

Important Points Regarding Surveys

Please note that, legally, sending surveys requires your customers’ consent before any contact is made. Furthermore, depending on the case and the content of your messages, the SMS opt-out must be included: Read “SMS Opt-Out: What Does the Law Say?”

SMS Partner’s Solution for Surveying Your Customers

SMS Partner offers a survey solution available online at no additional cost. Moreover, the surveys offered are dynamic surveys (with customization of the questions sent based on the responses received).

To find out more: SMS Survey Solution