Lexique SMS marketing

Your phone is the first screen you check in the morning and the last one you put down at night. What if we told you it’s also the most powerful channel for reaching your customers?

In 2026, mobile marketing is an absolute necessity. 65% of purchases are now made on smartphones (Toluna study for FEVAD, January 2025). Smartphones are the most widely owned device, with 91% of the population owning one, and 56% of 18-24 year olds spend more than two hours a day scrolling — precious time that brands can no longer afford to ignore (2025 Digital Barometer, Crédoc).

The term “Stop SMS” is frequently mentioned by operators in relation to the fight against spam. Indeed, under current legislation in France, for a recipient to receive a marketing SMS, it is mandatory that each recipient has given their prior and explicit consent to the sender. In response to observed abuses, the CNIL (Commission Nationale de l’Informatique et des Libertés) has now made the inclusion of this notice mandatory in campaigns with a commercial purpose.

Today, we are seeing more and more new survey solutions emerge. Among these solutions, the SMS survey allows you to send several SMS messages in sequence and receive answers to the questions asked.

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Are you using Premium SMS campaigns and would like to send a long SMS of more than 160 characters? This is possible with concatenated SMS (also known as long SMS)!

The technical term “HLR” (Home Location Register) is a fundamental element of mobile phone networks. Here is what you need to know about HLR requests.

In the telecom industry, the acronym RCS doesn’t stand for “Registre du Commerce et des Sociétés” (French Business Registry), but rather “Rich Communication Service”. Google created this communication standard to add richer features to SMS. And this new service developed by Google has been available since July 2019!

In this article, we introduce you to RCS and its main features.

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“Rich SMS” is an English term used to describe the integration of a hyperlink (or hypertext link) into an SMS message. It is a solution that allows you to enhance your SMS campaigns. Rich SMS lets you incorporate various additional elements into your messages: images, links, QR codes, and more. This is why we refer to it as an “enriched” SMS.

SMS OTP is a feature enabling strong authentication through three steps:

• Step 1: Sending an SMS with a one-time code to the phone number provided by the user
• Step 2: Entering the code received by SMS on the web interface / application to validate their account
• Step 3: Validating the phone number using the entered code.

The purpose of SMS O.T.P (also called SMS token) is to combat cybercrime and reduce the risk of fraud.

The acronym S.M.S is used every day by countless people, yet very few of them actually know what it stands for. The SMS message is an acronym commonly used in the field of telecommunications.

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These 3 letters “M.M.S” form an acronym less well-known than its big brother S.M.S. Nevertheless, even if it is relatively less used in everyday life, particularly in the professional field, it remains an important service offered by carriers to their users.

The SMPP acronym is a type of connection that allows SMS messages to be sent in bulk to mobile phones and enables responses from those same mobile phones to be received.

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