5 Essential Points Before Sending Your New Year 2026 Wishes by SMS 5 Essential Points Before Sending Your New Year 2026 Wishes by SMS The new year is approaching and you want to send memorable greetings to mark the transition into 2026. Over the past few years, SMS has become the preferred way for people to share their wishes on New Year’s Eve. No fewer than 1.4 billion SMS messages are sent to celebrate the new year. Yet businesses still make little use of relationship-driven SMS to reach their customers and prospects on this occasion — making it a great opportunity to stand out. SMS: The Ideal Way to Wish Your Contacts a Happy New Year SMS offers an exceptional open rate of around 90%, while email struggles to reach 30%. It’s up to you to craft a clear, relevant and memorable message. Here are five key principles for a successful 2026 New Year’s SMS campaign. 1. Craft a Concise, High-Impact Message With a 160-character limit, every word counts. Your message needs to get straight to the point to be read and remembered. Before writing, identify the core of what you want to convey at the start of this new year. You can create multiple variations tailored to different contact segments. Sending platforms allow you to automatically personalise SMS messages, adding a warmer, more personal touch. 2. Use a Tone That’s Consistent With Your Brand Voice Your New Year’s wishes can be classic, understated and elegant, or more creative and infused with humour. It all depends on the image you want to project. If you opt for a humorous touch, make sure the message remains clear and good-natured. Above all, ensure consistency with your other communication channels, such as email, your website or advertising campaigns. It’s up to you to craft the SMS that fits naturally into your overall communication strategy. 3. Choose the Right Time to Send Your Wishes Greetings can be sent throughout the month of January. However, the timing of your send has a significant impact on how well your message lands. Stick to reasonable hours so as not to disturb your recipients. Your industry or the commercial highlights of the month can also help you pinpoint the ideal moment. 4. Use Your New Year’s Wishes to Showcase Your Brand A New Year’s SMS can also be an opportunity to announce something new. A product launch, a new version of your website going live, a special offer… You can include a short URL to redirect your contacts to your website. Be mindful, however, of maintaining the right balance so that the promotional element doesn’t overshadow your New Year’s message. 5. For a More Personal Touch, Consider Voice Messaging If you want to deliver a more personal and distinctive message, a voice message is an interesting alternative. Simply record a message and have a database of phone numbers ready. This channel creates a more direct connection through the power of voice. To go further, also discover: Sending a professional voice message to wish your customers a Happy New Year. Missed the start-of-year window? New Year’s wishes can be sent right up until 31 January. And if you’re running late, Chinese New Year, celebrated on 12 February this year, offers another perfect opportunity to pass on your best wishes.
5 Essential Points Before Sending Your New Year 2026 Wishes by SMS The new year is approaching and you want to send memorable greetings to mark the transition into 2026. Over the past few years, SMS has become the preferred way for people to share their wishes on New Year’s Eve. No fewer than 1.4 billion SMS messages are sent to celebrate the new year. Yet businesses still make little use of relationship-driven SMS to reach their customers and prospects on this occasion — making it a great opportunity to stand out. SMS: The Ideal Way to Wish Your Contacts a Happy New Year SMS offers an exceptional open rate of around 90%, while email struggles to reach 30%. It’s up to you to craft a clear, relevant and memorable message. Here are five key principles for a successful 2026 New Year’s SMS campaign. 1. Craft a Concise, High-Impact Message With a 160-character limit, every word counts. Your message needs to get straight to the point to be read and remembered. Before writing, identify the core of what you want to convey at the start of this new year. You can create multiple variations tailored to different contact segments. Sending platforms allow you to automatically personalise SMS messages, adding a warmer, more personal touch. 2. Use a Tone That’s Consistent With Your Brand Voice Your New Year’s wishes can be classic, understated and elegant, or more creative and infused with humour. It all depends on the image you want to project. If you opt for a humorous touch, make sure the message remains clear and good-natured. Above all, ensure consistency with your other communication channels, such as email, your website or advertising campaigns. It’s up to you to craft the SMS that fits naturally into your overall communication strategy. 3. Choose the Right Time to Send Your Wishes Greetings can be sent throughout the month of January. However, the timing of your send has a significant impact on how well your message lands. Stick to reasonable hours so as not to disturb your recipients. Your industry or the commercial highlights of the month can also help you pinpoint the ideal moment. 4. Use Your New Year’s Wishes to Showcase Your Brand A New Year’s SMS can also be an opportunity to announce something new. A product launch, a new version of your website going live, a special offer… You can include a short URL to redirect your contacts to your website. Be mindful, however, of maintaining the right balance so that the promotional element doesn’t overshadow your New Year’s message. 5. For a More Personal Touch, Consider Voice Messaging If you want to deliver a more personal and distinctive message, a voice message is an interesting alternative. Simply record a message and have a database of phone numbers ready. This channel creates a more direct connection through the power of voice. To go further, also discover: Sending a professional voice message to wish your customers a Happy New Year. Missed the start-of-year window? New Year’s wishes can be sent right up until 31 January. And if you’re running late, Chinese New Year, celebrated on 12 February this year, offers another perfect opportunity to pass on your best wishes.
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