4 Benefits of SMS for Car Dealerships

In an increasingly digital world, car dealerships are continually looking for innovative ways to attract and engage their customers. Communication happens through multiple channels, including television. This channel reaches a broad audience but comes at a very high cost. Compared to other communication methods, SMS has the advantage of reaching specific targets at a lower cost. In this article, you will discover the benefits of an SMS campaign for car dealerships.

Table of Contents

SMS campaigns offer a wide range of advantages for car dealership communications

1- Re-engaging former customers

2- Reaching your target audience more easily

3- Standing out from the competition

4- Message personalization

SMS examples for a car dealership

SMS campaigns offer a wide range of advantages for car dealership communications

1- Re-engaging former customers

SMS is a fast and effective way for car dealerships to re-engage their former customers. Through targeted SMS campaigns, you can send them service reminders or keep them informed about new models arriving at your dealership. By maintaining regular contact with your former customers, you strengthen their loyalty toward you. This way, they will think of you for their future automotive needs.

You can also interact with them by using a shortcode as a sender name, or survey them to understand why they no longer use your services. Don’t overlook the importance of your former customers, who represent a significant share of your revenue and can recommend your dealership to their friends and family.

2- Reaching your target audience more easily

Unlike other forms of marketing campaigns that are broadcast more broadly, SMS campaigns allow for more precise targeting. Through database rental, you can increase the relevance of your campaigns by selecting the criteria of your choice.

For example, you can choose to send an SMS to people who:

• own a car (14,036,304 people in France)
• own a car and are located within a 10km radius of your dealership
• own a car and belong to the CSP+ category (2,611,251 people in France)
• own a car and have children (5,137,602 people in France)

Moreover, by taking advantage of the 95% open rate of SMS, you can be sure your message will be read and won’t go unnoticed — unlike a TV ad that gets skipped or a leaflet that often ends up in the bin unread. You can also check out our tutorial on how to import a contact list into SMS Partner.

3- Standing out from the competition

The automotive market is highly competitive, making it essential for dealerships to differentiate themselves. SMS represents an opportunity to offer innovative and unique content in a landscape where most marketing campaigns for car dealerships are broadcast on television.

Attract your customers by inserting a hyperlink in your message through Rich SMS. This allows you to direct them to your website with a single click, or redirect them to a landing page specifically designed for them. Check out our article on the benefits of inserting a hyperlink in your SMS messages.

4- Message personalization

Personalizing your messages through an SMS campaign gives car dealerships the opportunity to strengthen their customer relationships. For example, you can send each customer special offers based on recent purchases, or invite a select group of customers to a showroom where you will showcase models they are likely to love. This will give them a sense of importance and exclusivity, while also creating a stronger bond between your customers and you.

SMS campaigns give car dealerships a simple and convenient way to interact with their customers. You can build lasting relationships by improving their customer experience and personalizing your messages. Start optimizing your marketing campaigns by sending SMS messages with SMS Partner!

SMS examples for a car dealership

Here are a few SMS communication examples you can easily copy:

Do you have a promotional offer running? Send an SMS to inform your customers:

“Need new tires? Take advantage of our promotional offer: today only, buy one tire, get one free! Don’t miss out! STOP 36XXX”

Let your customers know their vehicle has been repaired and is ready to be picked up:

“Hello [Client Name], your vehicle is ready. You can come and pick it up today. Open Monday to Saturday from 8am to 7pm. See you soon.”

For your CSP+ customers, tailor your communication to connect with them more effectively:

“You deserve the best. Discover our premium models at [Your Dealership Name]. Make every journey a unique experience. STOP 36XXX”

Target your SMS by sending a message to families with children:

“Is your family growing? Your car can too. Discover our 5- and 7-seat models at our dealership or on our website ptnr.fr/1htNjC. STOP 36XXX”

Send an SMS to make sure your customers are prepared for weather events:

“HEAT WAVE? Remember to check your vehicle’s coolant level. STOP 36XXX”

“Rain showers expected in the coming days. Remember to check the condition of your windshield wiper blades. STOP 36XXX”

Send reminders to re-engage your former customers:

“Remember to fit winter tires and tackle the cold season with complete peace of mind. Open today from 9am to 6pm. STOP 36XXX”

“It’s time for your car’s oil change! Contact us to book your slot at 09XXXXXXXX or at http://ptnr.fr/1htNjC. STOP 36XXX”

“Ready for a change? Discover our brand-new models at the dealership. Come before [Time] and enjoy a free test drive! STOP 36XXX”