Prepare an SMS Campaign for Mother’s Day

image d'un mère et sa fille avec le titre préparez une campagne sms pour la fête des mères

Have you considered an SMS campaign to boost your business for Mother’s Day? Important to the majority of French people, this date is also a commercial event you can’t afford to miss. It’s therefore the ideal time for a targeted SMS campaign, as many consumers will be searching for the perfect gift.

Why send an SMS campaign for Mother’s Day?

Sending an SMS campaign lets you reach a large number of people instantly. With an open rate of 97% and a recall rate of 60% (INSEE), SMS is without a doubt one of the best-performing digital communication channels. Here are the reasons why you should send a message to your customers as Mother’s Day approaches.

Re-engage prospects or customers who haven’t visited you in a while,
Give last-minute shoppers gift ideas,
Offer a deal or promotion to trigger action,
Build customer loyalty through regular communication.

This communication campaign aims to increase traffic (number of visits) to your store or website in the days leading up to Mother’s Day — a simple and effective action that anyone can take!

Key dates you can’t afford to miss — or be forgotten!

Mother’s Day is a very important date in every professional’s calendar, and your competitors will certainly be communicating during this period. It’s therefore essential to stand out and stay top of mind with your target audience. Furthermore, thanks to the various long weekends and public holidays in May, it represents one of the few commercial events of this period for businesses.

The importance of a personalised and automated SMS campaign for the holidays

Personalising your messages helps improve customer relationships and makes your communication more relevant. You can include your recipients’ first names or mention products they regularly purchase, for example. In addition, scheduling your Mother’s Day SMS campaigns saves you time and ensures your messages are received on time. In your SMS Partner account, easily schedule your SMS sends by taking into account the best days and times for sending marketing campaigns.

Prioritising a targeted SMS campaign

Geo-targeted campaigns with number rental have the advantage of targeting prospects by city or postcode. This way, you can reach customers near your store while also expanding your catchment area. Other targeting criteria are also available: gender, age, and interests, allowing you to build a precise profile.

SMS Partner’s tip: When writing your SMS messages, stand out with an original and engaging commercial approach. For example, you could craft a riddle or a puzzle and offer a deal or a gift as a reward to people who come into your store and give the correct answer! To achieve a higher engagement rate on your campaigns, develop a creative touch that builds loyalty and attracts new customers. Repeat your campaigns for Father’s Day, the start of the sales season, or the holiday season. Finally, don’t forget to follow best practices to avoid spamming your contacts.